honey and sting

It's really disgusting, isn't it? You're reading along and then they turn out to be just as shallow as the next ad over, just better read. Or they're really clever and snarky and it's looking quite promising in a McShep kind of way -- and then they send along their photo and it's 'OMG, no. Sorry, but hygeine is kind of important....' Or they bill themselves as the Shep to your Mc (or the MacLeod to your Pierson), and it turns out that they're just the other way and you're both throwing lemons at each other by the previews.

It's enough to hie me to a nunnery.